This is a vexing question that so many are asking themselves these days. Is that target audience for your news the “media”? To be more specific, is it just your known media as in trade media? How about your clients and prospects for your business? How about your customers?

According to a 2008 Bureau of Labor Statistics study, one in four media jobs have disappeared since the year 2000.

Media Woes, 2008 Bureau of Labor Statistics study

This figure is growing every day. I’m afraid to believe that this will grow to be two out of four media jobs by the end of this year. So, I have to ask the question again about who is the target for your news.�

Continue reading " Who Is the Target for Your News? "