What follows is the unedited director’s cut of my latest post on TechCrunch, “Are Blogs Losing Their Authority To The Statusphere?” — my definition of Statusphere.
Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.
As the leading blog directory and search engine, Technorati maintains a coveted Authority Index, which is considered among bloggers to be the benchmark for measuring their rank and selling their position within the blogosphere. Authority is defined as the number of blogs linking to a Web site in the last six months. The higher the number, the greater the level of authority a blog earns.
However, a disruptive trend is already at play. While blogs are increasing in quantity, their authority — as currently measured by Technorati — is collectively losing influence.