In this two-minute video, Heathere Evans-Keenan, APR — CEO of Keenan PR, past-President of PRSA-NCC, Silver Anvil Awards winner and Washington PR Woman of the Year Honoree — describes why accreditation is an important career step for public relations professionals.

By Heathere Evans-Keenan,  founder and chief executive officer, Keenan PR, has more than a decade in corporate, government and agency public relations. Using a virtual business approach, Evans-Keenan assesses clients’ individual needs, leverages her national network of independent public relations, marketing communications and creative professionals, and then spearheads an account team of hand-picked pros with the skills to get results. Evans-Keenan and her team design full-service communications campaigns for a broad spectrum of organizations in a variety of industries. Presently, Keenan PR is working with a focus in health care and government organizations, as well as companies in the technology and telecommunications industries.

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