Michael Cherenson, APR, and president-elect of the Public Relations Society of America spoke to me about the future … of the public relations profession and the importance of advocacy.
Watch President Elect of PRSA Mike Cherenson Talks About the Future of the Profession in How to Videos | View More Free Videos Online at Veoh.com
Watch President Elect of PRSA Mike Cherenson Talks About the Future of the Profession in How to Videos | View More Free Videos Online at Veoh.com
During the PRSA 2008 International Conference, Bob Lutz, Chairman of GM took some time out to talk with me about the importance of corporate communication.
He talks about the primary role of communications being to get the truth out, to erase misperceptions and sometimes to let the media know why you can’t talk, such as in times like these when General Motors is in discussions with the government.
He also talked about the importance of social media channels, like the GM Fastlane Blog, where the company can get out an unfiltered message. Moreover, they can explain the truth and why that the company believes it is the truth.
Continue reading " GM Vice Chairman Bob Lutz on the Importance of Communication "
Helen Wagner, manager of public relations for 3M, in Minnesota, talks about how 3M executes campaigns on a global scale.
Some of the takeaways from this session:
Constraints in Global Marketing
When considering public relations programs in multiple markets, the communication team needs to consider three realities:
One of the most interesting part of the session concerned the freedom of the press around the world and how that impacts the public relations function in global companies. She shared some resources offered by Freedom House, an organization dedicated to freedom around the world. According its statistics of freedom of the press around the world:
Continue reading " Catching the Tailwind: Charting A Course to Global PR Success "
Putting together a message about your company, idea, product or brand that rises above the clutter is getting harder all of the time.
Andrew Gilman is president and CEO for CommCore Consulting Group took on the task of teaching communicators at the PRSA International Conference how to create memorable quotes and sound bites. He outlined a process that will help pitches and interviews be more believable and “sticky.”
Three Steps to Building a Sticky Sound Bite
We had an opportunity to interview Craig Newmark and get some insight about how Craigslist works with the community, the key takeaway was that “people (Craigslist users) are trustworthy.”
Craig gave his three-part strategy for the success of Craigslist:
