Editor’s Note: The following guest post is part of a series of posts by PRSA 2013 International Conference session presenters previewing some of the professional development sessions in Philadelphia, October 26 – 29. Learn more about the sessions and register by visiting the Conference website.
Today, the words “big data” are everywhere, from the Mashable and TechCrunch articles to the new conferences and events popping up worldwide. How will public relations professionals take big data and use it as smart data in their communications programs? On Monday, October 28th at the PRSA International Conference in Philadelphia, I will join Shonali Burke, President and CEO, Shonali Burke Consulting, Adam Singer, Product Marketing Manager, Google and Heather Whaling, President, Geben Communication to dispel the myths of big data and to educate communications professionals on how to use data wisely to make smarter business decisions.