This month, Todd Defren opined on the PR-Squared blog that public relations, as a distinct discipline, no longer exists. Marketing, Defren argues, is now the “umbrella under which all other disciplines fall.”
Many PR and marketing professionals would agree.
“The gray line between marketing and PR is (rightfully) diminishing …,” wrote one communications professional in response to a Vocus survey on Integrated Communications earlier this year. “Overall, marketing and PR have the same goal, and while they have different tactics to obtain that goal, their strategies need to co-align.”