(Pre-Conference Session) Build Winning Integrated Social Media Campaigns: Look at Real-world Case Studies With Applicable Strategies
Presented by Kami Watson Huyse
Social media can be a scary place. There are “trolls” out there, the kind of folks that like to stir up trouble online, and they’re not living under bridges. They’re on Twitter and Facebook, and they’re blogging about your organization.
But the online space is also ripe with opportunity if you’re prepared.
In the world of social media, public relations professionals have been recast as the ombudsmen for our organizations. We must represent the voice of our publics inside of the company and become advocates for the community, customers and fans of the brand.