I consider it an honor to be a presenter at the upcoming, the PRSA 2010 Association/Nonprofit Seminar on March 25 in Washington, D.C. PRSA has a reputation for making their events relevant, engaging and enlightening experiences.

I am sure many in the industry realize that staying current is essential to an association’s well-being. The world has changed and so have expectations for associations. While larger organizations are investing time and money to come up with the best ways to evolve, many small associations or components of larger ones, are left without the resources needed to overcome their challenges.

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