We’ve all been there — working hard and creating a campaign, project, program or tactic where everything is “golden.” That’s what happened with the Alliance to Save Energy’s “Drive $marter Challenge 2008” consumer campaign on fuel efficiency. We exceeded goals, won awards, developed cutting-edge tactics, and created powerful partnerships with 19 nonprofit, governmental, trade association and for-profit entities to dramatically extend the campaign’s marketing reach.

We couldn’t wait to build on this success with an even more exciting 2009 campaign. Then, reality intervened with the economic meltdown, our largest funder wanting to go in a new direction and so on.

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