I’m excited about presenting at the PRSA 2010 Association/Nonprofit Seminar today in Washington, D.C. I’m hoping that I can get folks excited about two things that have made my online marketing plans successful:
- Understanding the power of a keyword phrase. The popular ones and the LongTail ones.
- Leveraging the goodwill of people who care about your issue to become your grassroots promotional staff, whether they are members of your Facebook page or in-house interns.
Continue reading " The Power of the Keyword Phrase &Leveraging Your Network "