I’m excited about presenting at the PRSA 2010 Association/Nonprofit Seminar today in Washington, D.C. I’m hoping that I can get folks excited about two things that have made my online marketing plans successful:

  1. Understanding the power of a keyword phrase. The popular ones and the LongTail ones.
  2. Leveraging the goodwill of people who care about your issue to become your grassroots promotional staff, whether they are members of your Facebook page or in-house interns.
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