As a lead up to the PRSA Counselors Academy Conference, social media expert Jay Baer (@jaybaer) was interviewed Twitter-style, by Counselors Academy member Bob Reed (@RAReed). Here’s a recap of their conversation on how PR agencies need to think about the practice of social and digital media.
@RAReed: We’re transitioning from thinking and talking about social media to doing and measuring its effect. What are agencies getting right?
- @jaybaer: Social media is so all encompassing that it’s lost meaning to say that you’re good at social media. There are so many facets to it now.