A colleague asked me the other day if I earned my APR to be more competitive in the market or for personal achievement. I decided to pursue my APR for a variety of reasons, primarily because I remain active in PRSA and believe strongly in continuing education.

Aside from the updated knowledge gained from preparing for the Readiness Review and computer-based Examination, the most rewarding part of the process was building new friendships with my study group — some of whom I had served with on the PRSA National Capital Chapter board. We met almost weekly last fall reviewing the study guide exercises and speaking with other APRs.

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