I’ve served as ethics officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting out” other colleagues about unethical behavior. They want the bad apple kicked out of PRSA or barred from practicing public relations altogether. Frankly, after hearing some of their stories, I don’t blame them. I want that too!
The problem is that the re-written PRSA Code of Ethics is not intended to be enforced.
You read that right. It’s no longer intended to be enforced.