This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog.
As part of my job at Matrix Group, I ghostwrite for some client blogs. I also have a personal one, ironically called Sher in the City, where I tell tales of life in the nation’s capital. (I do it more for fun than anything else.) I have learned a lot since crafting my very first blog post, and I have seen my style progress with each one I write. And, similar to what this article stated, I spend time crafting each post, marketing them on my Facebook page, my Twitter profile and commenting on other blogs. I also contribute to other blogs like this one.
Like other public relations tools, a blog requires work and patience. Whether you are starting a blog or looking to improve it, here are a few tips to keep in mind: