Fasten your seat belts. It’s going to be a bumpy panel. That’s because, along with USA Today and the Society of Professional Journalists, we’re going to discuss dirty little secrets. Here’s one for starters:

“The dirty little secret of viral marketing campaigns on social media is: It often takes a lot of TRADITIONAL MEDIA marketing to get them started.”

That’s Donna Novitsky, the CEO of BigTent, a San Francisco social media firm for groups, revealing the truth to the New York Times’ Jane L. Levere.

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