Bringing public relations experience into the classroom is a subject that’s dear to my heart — not only because I’m a field-professional-turned-educator myself, but also because I see every day the tremendous contributions that professionals and educators can make when they work together as partners.
Practitioners and educators share responsibility for making this relationship work. As practitioners, we must understand that, while our experiences are valued and welcomed, effective PR education is about more than simply bringing a string of “war stories” into the classroom. Those experiences must be firmly anchored to good communications practice and theory. Students must be taught to think critically about these experiences, or they’ll never be able to use them to create their own effective communications plans and strategies rather than simply replicate someone else’s.