Punch lines, one liners, tweetable inspirations — all speakers have them. Here are some of my favorite quotes from this year’s PRSA International Conference.
- “If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like.” – Ann Wylie
- “A loyal Fan trumps a neutral party.” – Chris Brogan
- “Stories are more than compelling facts. People remember stories more than they remember statistics.” – Soledad O’Brien