I knew that I wanted to earn the APR designation as soon as I learned what it was — a challenge to become a stronger practitioner. Because I “fell into” the role of public relations professional, I never took the time to educate myself about the profession and my responsibilities in that role. Experience gave me a better understanding of many issues and helped me become adept at many skills, but I wanted to be a well-rounded professional and a more intentional, more strategic communicator.

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