Visit PRSA 2015 International Conference sponsor Market Wired in the Product & Exhibit Hall.*
As natural storytellers, PR professionals bring creative, compelling angles to company news and information – the kind of content that engages and enlightens rather than sells. Companies are increasingly looking to PR-originated content to reach their target audiences, extend their brand affinity and drive measurable results.
Why? Because it works. Leading companies around the world use content marketing to drive ROI. For example, Logicalis’ thought-leadership campaign, with assets like this eBook, generated nearly $8 million in new closed sales. And Intel’s blog that drove 2.2 million unique visitors in one month by offering content that aligns with its audience’s interests.