I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons — and PR practitioners who provide behind-the-scene counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.