Connect with Geno Church at the PRSA Connect 13 Conference, March 26–27, in New York, where he will give a keynote presentation on “People-Powered Brands: Empowering a Tribe of Internal Advocates.”
Why does your brand exist? What is your purpose for being in business? Does every employee know what your company is working toward?
Here’s a hint: Your brand isn’t a product or a line item on a spreadsheet. It’s the stories people tell about it.