Visit PRSA 2014 International Conference sponsor News Generation in the Product & Exhibit Hall.*
We recently had a meeting and were asked if we can “guarantee placements.” Well, we know what that really means. But, many others not so close and passionate about issues like this might not. Guaranteed placements means advertisement buy. Period. End of story.
Media outlets don’t run stories just because of a “great” relationship. They run stories for two reasons: 1, because it is great content and a benefit to their listeners; and 2, because they are paid to do so.