This really is a stinky economy. Even in idyllic central Pennsylvania, public relations and communications colleagues continue to be downsized, re-engineered, right-sized … let go. We are feeling the effects that other major markets are feeling and it doesn’t feel good. As a PRSA Job Center mentor, I have spoken with a number of people across the country who are similarly looking for public relations positions. It is hard to find a silver bullet out there to offer.
Last week I had lunch with a colleague who decided it was time to change jobs. The story was one I’ve heard before — “Not taken seriously at work”; “PR is never at the table”; “I’m not given credit for the work I do because everybody thinks they are an expert in my area…..”; “But how will I distinguish myself from all the other people out there looking for jobs?” — and on it went.
My answer is always the same. Are you serious about your career and have you thought about Accreditation? Here is where the conversation goes one of two ways:
Yes, but … [insert list of why-nots here] ….. and, No, I don’t have the time …
I’ve heard it before and I’m not deterred. I know firsthand, and from the testimonials of others, how these simple three letters, APR, put good people on the path to success.
In a recent blog, Ben Garrett wrote about the popularity of the social media presentations at the April Health Care Academy Conference held in Chicago. We just can’t get enough information about social media because public relations people recognize the potential for using it in strategic communications. But many of us did not grow up digital, and so we can be intimidated.
The PRSA Health Academy is offering others the opportunity to learn how to create engagement campaigns with Facebook, MySpace, YouTube and SecondLife, from two dynamic presenters at an upcoming teleseminar on June 11.
Ben Garrett, executive producer at On the Scene Productions, is an award-winning health producer with more than 28 years of experience in broadcast public relations, and an innovator in health care communications. He is joined by Dmitriy Kruglyak, CEO of Starfish Apps and Trusted.MD, a social network for health care consumers, professionals and organizations. Ben and Dmitriy will tell us how to harness rich media and use social distribution to make our campaigns more effective.
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