The world needs more content! Well-written, insightful articles have never had a problem getting picked up and published.

When someone goes through the work of creating killer content, companies will line up to purchase advertising space to be associated with it. The logic is simple. Consumers love good content and are willing to invest their time to consume it — and advertisers are certainly aware and are willint to invest in an attempt to get some of that precious consumer attention.

Under the traditional media model, the networks, newspapers and media outlets would purchase or create content and the advertisers would pay to associate their messaging with it. Because distribution was controlled by a small number of entities, you had to pay to get your message out.

But everything is changing….

Continue reading " Roll Up Your Sleeves and Create Content! "