As the old saying goes, “the coldest winter I ever spent was a summer in San Francisco”. I guess it goes to show how important weather is to the Bay area. The temperature. Chance of precipitation. Barometric pressure.
So it seems fitting to be at the PRSA 2012 International Conference in San Francisco to offer a forecast from my Social Media Barometer – an examination of some of the recent trends and pressure points happening in the social communications space.