The webinar Accreditation Power Play: The How-To of Accreditation is now available on-demand. This public relations accreditation training sesssion is free to PRSA members.
Some people earn their APR to impress their boss — or the boss they want to have. I did it to impress my students — to encourage them to be the public relations professionals I want them to be.
I have taught public relations full time since 2007. An APR after my name, I believed, would allow me to speak more authoritatively to students about their need to keep exercising their minds long after they walk across the stage at graduation.
But first I had to go back to school myself.