We’re back at it again! Set to join forces at the PRSA 2009 International Conference — all for the sake of improving mileage on your web site, press releases, and measure the return on your press release. “What’s the ROI of Your Press Release?” is updated and full of case study examples that will teach you how to analyze activity to and through your Web site.
At this year’s PRSA 2008 International Conference, we will discuss real-life examples and techniques to get the most mileage from press releases, especially in the Web 2.0 world.
Greg will share some case studies of press releases that generated a measurable ROI. This includes optimized press releases that generated $200 million in qualified leads for Symmetricom’s chip-scale atomic clocks, more than $2.5 million in ticket sales for Southwest Airlines, and almost 1.3 million searches for “florists” on SuperPages.com. I’ll also explain how combining blog outreach with press release optimization generated a record 450,000 unique visitors to The Christian Science Monitor, more than 85,000 entries into Parents magazine’s cover kid photo contest, and a record 1,100 attendees to the Wharton Economic Summit.
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