Much uncertainty remains about what will happen next in the public relations industry. As I wrote in a recent column, that uncertainty doesn’t mean those in the industry can’t make some predictions about what to expect. Silos will continue to fall, as the C-suite elucidates that it cares more about who has the best idea, then who will carry it out. Journalists will continue to leave the profession earlier than they intended, providing a wider pool of potential applicants for public relations jobs.

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