Editor’s Note: The following guest post is part of a series of posts by PRSA 2013 International Conference session presenters previewing some of the professional development sessions in Philadelphia, Oct. 26–29. Learn more about the sessions and register by visiting the Conference website.

We are really looking forward to participating in PRSA’s International Conference later this month and sharing our experiences about communicating with grace while going Mach 1 (with our hair on fire). It’s how we’ve lived our professional lives over the past several years as the communications team for the LIVESTRONG Foundation. We feel we’ve earned our unofficial Ph.D.s in crisis management. But we can officially say we’re battle tested.

In 2012, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the LIVESTRONG Foundation, the highly rated nonprofit he created to improve the lives of people affected by cancer. With every new development in the cycling scandal, media turned to the charity for its reaction. As it was reluctantly pulled further and further into the coverage, the stakes couldn’t have been higher for the nonprofit.

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