The third, fourth and fifth floor conference halls at Philadelphia’s Center City Marriott Hotel were packed last month with the world’s top communications professionals at the PRSA 2013 International Conference.

Breakout sessions, keynotes and “off the record” buzz ranged from best practices in crisis management following some of this year’s biggest challenges, like the Boston Marathon bombings, to new trends for engaging customers over digital platforms, and how social media is changing the way big banks connect with stakeholders in an era of compliance. 

A topic that garnered the attention of a couple of dozen professionals has great potential to make a profound difference on the craft of corporate positioning: philanthropy. 

We had the opportunity to sit in on two panels that showcased the success philanthropy can have on reputation management. SPOILER ALERT: The companies were invested in the partnership beyond a monetary commitment.

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