Metrics of Crisis: Building Effective Plans

Posted by James Lukaszewski in April 23rd 2010

What’s a crisis? A crisis is a people stopping, product stopping, show stopping, reputationally defining or trust busting event that creates victims and/or explosive visibility.

The operative word in this definition is the word “victims.” Just blowing things up or burning things down, but failing to hurt, kill, or threaten people or animals are certainly adverse circumstances, but they are not crises. The production of victims is the crucial ingredient of crisis.

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under: Corporate Communications and Public Relations, Crisis Communications, Measurement, Research & Evaluation, Professional Development and Training, Relationship & Reputation Management
Tags: crisis+communications, public+relations

Community Relationships Drive Public Consent With Direct Communication

Posted by James Lukaszewski in February 17th 2010

How do you achieve and maintain public consent using direct communication and social media rather than more traditional media-dominated, influence-peddling approaches? One major lesson I have learned is that, many times, success requires going directly to those most affected and far less to and through the news media and other indirect sources.

This is an era of easy allegation, rampant speculation, over-interpretation, contentiousness, and negative forecasting. To assure yourself that the public has the information it needs to make decisions effectively, you will need to deal with them and engage them directly, constantly.

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under: Community Relations, Corporate Communications and Public Relations, Professional Development and Training, Relationship & Reputation Management
Tags: public+relations

Fix Your Six Biggest Crisis Communications Problems in Two Days

Posted by James Lukaszewski in January 25th 2010

Every quarter, I conduct a two-day strategic immersion program for senior public relations practitioners, Advanced Crisis Communication Strategy: How to Think and Advise Management Strategically During Tough Situations and Crises. We deal with some of the most nagging personal and professional issues during these two consecutive days where the discussions, issues and questions are at the highest level possible. This program begins by answering the six most commonly asked questions of personal and professional curiosity and challenge:

What does it truly mean to be strategic? What do I have to know, learn, change or be more aware of to be listened to, called earlier and have real impact?

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under: Corporate Communications and Public Relations, Crisis Communications, Professional Development and Training, Relationship & Reputation Management, Seminars
Tags: crisis+communication

Community Relationships: Best Practices for Stronger Relationships

Posted by James Lukaszewski in January 15th 2010

One of the more disturbing trends I see in public relations practice, especially in the community relationship building arena, is the over dependence on social media tactics and techniques. To management, PR people seem obsessed with these new techniques. Even managers know that there are many tougher public relations challenges then sitting at a desk pinging people (many of whom you don’t really know) about things they’ve introduced into the conversation.

Because so many members of our profession are captivated and distracted by this new tactical approach to communication, some of the more critical ingredients to building, maintaining and repairing community relationships are being ignored or belittled at best, and minimized at worst.

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under: Community Relations, Corporate Communications and Public Relations, Professional Development and Training, Relationship & Reputation Management, Teleseminars
Tags: relationship+management

Rethinking Employee Communication: Whose Information Do Employees Value Most?

Posted by James Lukaszewski in July 15th 2009

Ever figure out whose information employees really apply to get their jobs done? Yes, some information comes from HR. Yes, some comes through internal communication. Yes, some comes from the boss. And some comes through professional development and training.

But what’s really interesting is the actual value of the information employees receive, from their perspective. In other words, what they will actually extract and use on the job. Here’s my metric of the value of the information employees get, by source, to help them get their work done each day.

5% CEO
6% Upper management
7% Middle management
8% District management
30% First-line supervisory management
24% TGNTM
20% IMIU

Total: 100%

The first-line supervisor has the highest impact. This is something most of us already know. Employees are most responsive, listen to, and care most about the person to whom they directly report.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training
Tags: employee+communications, employee+management

« Older Entries

Metrics of Crisis: Building Effective Plans

Community Relationships Drive Public Consent With Direct Communication

Fix Your Six Biggest Crisis Communications Problems in Two Days

Community Relationships: Best Practices for Stronger Relationships

Rethinking Employee Communication: Whose Information Do Employees Value Most?

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