Overcome Opposition, Anti-Social Media and Contentious, Angry People
This is an era of easy allegation, rampant speculation, over-interpretation, contentiousness, and negative forecasting. To assure yourself that the public has the information it needs to make decisions effectively, you’ll need to deal with them and engage them directly, constantly.
This is a different discipline and requires different public relations tools than those so many of us are used to using. While traditional tools have their applications, it is the direct techniques – face-to-face work, small group work, and special contacts with critics, opponents, and detractors – that make this approach so different and valuable. When you rely on traditional media you get contention, confrontation, conflict, and confusion. When you rely on lobbyists, elected officials, and influence peddlers, you only get their agendas.