Join Ann Wylie at PRSA 2012 International Conference in San Francisco on Monday, Oct. 15, for her breakout session, “Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds.” You’ll learn how to bring your ideas to life through storytelling, metaphor and wordplay.
My husband likes to quote “anonymous”:
“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
For communicators, the question is a little different. David Murray, editor of ContentWise, says:
“If nobody hears your strategic messaging, does it make a sound?”
The biggest risk in communications is not that we might offend someone or write something that’s eye-rollingly goofy. The biggest risk communicators face is that we never get heard at all.
One way to increase your chances of getting heard: Make Your Copy More Creative. Creative copy communicates more clearly, builds reader loyalty, creates a “buzz” for your topic — even enhances credibility.