2011 International Conference: Imagine Create Inspire's archives

Top 10 Quotes From the PRSA International Conference

Posted by Ashley Walters in November 10th 2011

Punch lines, one liners, tweetable inspirations — all speakers have them. Here are some of my favorite quotes from this year’s PRSA International Conference.

“If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like.” – Ann Wylie
“A loyal Fan trumps a neutral party.” – Chris Brogan
“Stories are more than compelling facts. People remember stories more than they remember statistics.” – Soledad O’Brien

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Storytelling for the Digital Age: 2011 PRSA International Conference

Posted by Tressa Robbins in October 27th 2011

Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s theme of Envisioning the Future of Public Relations. As I’m a PRSSA mentor and adviser, and vice president of BurrellesLuce Media Contacts, the future of the profession is close to my heart.

One of the sessions I attended was led by my colleague Johna Burke, on the topic of storytelling and its importance in this digital age. I came away with two pages of typewritten notes, but here are what I believe to be the key takeaways.

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Five Ways to Make Your Content Stick

Posted by Ashley Walters in October 20th 2011

Everyone is a content creator. But, as public relations professionals it’s our job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?

Creating compelling content is a theme running through the PRSA 2011 International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.

Content Sticking Power Checklist

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Writing
Tags: Corporate Communications and Public Relations, Professional Development and Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, writing

Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference

Posted by Amy Jacques in October 19th 2011

Cultivating Visibility: How PR Professionals Can Amplify the Human Digital Channel for Their Clients

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PR people care about search, Chris Brogan, president of Human Business Works, told attendees at yesterday morning’s General Session at the 2011 PRSA International Conference in Orlando, Fla.

Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.

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