As a career public affairs specialist, I remain committed to the foundations of public relations — Research, Planning, Implementation and Execution, or RPIE — and my journey to achieving Accreditation in Public Relations (APR) was no different. The APR quest for me was first a personal, then a professional accomplishment. A member of the Public Relations Society of America (PRSA) since 1995, I earned a Master of Public Health (MPH) degree in the late 1990s, started a family and worked on. I always had the burning desire to achieve the APR, but it was after a yearlong leadership journey in 2011 that pushed me to turn desire into action.
Public Affairs, Government Relations & Military Communications's archives
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Government Relations & Military Communications, public affairs
Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!
What if your social media “star” left your organization? Would you turn into Cleveland?
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing discussion on health care reform.
Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
Politico is a new model for journalism, and thus, for public relations people. Joel Albritton owns our ABC affiliated station WJLA, and other media properties. So here’s what happened as Albritton Communications snuck up on everyone and now dominates this media market:
- NewsChannel 8 — Albritton started a 24-hour LOCAL cable station, NewsChannel 8, recently rebranded as TBD (to be determined). The cable station launched Washington Business Tonight” and mixed local sources, federal and business leaders. It started the localization model for broadcast media.
Tags: politico+pr, politico+prsa, politico+public+relations, pr+new model, prsa+conference
The new APR+M credential provides an important new tool for military public affairs professionals to both develop their skills and demonstrate high proficiency in military communications activities. However, it transcends those benefits. The APR (Accreditation in Public Relations) is the oldest, most recognized communications credential — valued by public, private and government sectors in the selection of trusted counsel to organizational leaders. Accreditation is not only recognized by military PA leaders, but it can be helpful to those who may want to pursue a public relations career after leaving active duty and for Reserve or National Guard military public affairs personnel trying to advance their civilian careers.
Tags: apr, aprm, career+development, public+affairs
Subscribe to the PRSA blog.
PRSA on Twitter
Powered by WordPress 3.4.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio