“If you don’t value relationships, you will never value social media.”
That was the rallying cry of Charlene Li at the PRSA 2010 International Conference:Powering PRogress.
After her highly-anticipated keynote address, which wrapped the three-day Conference in D.C., I got to sit down with Li, co-author of the best-seller “Groundswell,” author of the new book “Open Leadership,” and founder of Altimeter Group, to discuss some of the hottest topics related to social media. Nothing was off limits!
My Backstage Interview with Charlene Li
- It can be kind of scary engaging with new technologies. What is your advice to marketers who are just getting started using social media?