Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the trade and more. And how do PR pros reach them?
Marketing & Marketing Communications's archives
Editor’s Note: Ira W. Yellen, APR, Fellow PRSA is presenting “Consumers are Driving Health Care Marketing and Public Relations Efforts” during the PRSA Health Academy Conference on Friday, May 15. Register for the conference to attend Ira’s presentation.
Our health care system is the only professional service that is driven by convoluted, confusing and unfair pricing structures, inconsistent quality of care and restrictive or incomprehensible insurance coverage.
As communicators, we should be helping consumers filter and interpret information from doctors, hospitals, pharmaceutical and insurance companies as they make health care decisions for themselves and their loved ones.
Editor’s Note: Steve Radick is presenting “Improved Decision-Making: Leveraging Your Team’s Strengths and Filling in the Gaps” at the PRSA Strategic Collaboration Conference on Friday, April 24. Register to attend the conference to learn more about Steve’s topic.
According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc. Managing all of these specialties became a job unto itself and brands are increasingly asking for both the expertise AND integration.
Tags: buzzword, collaboration, Conference, effective advertising, Strategic Collaboration Conference
One More Time: It’s PR, Not Marketing
Don Hale, principal of the Don Hale PR consulting firm, is vice president for public relations and marketing communications at Georgia State University where is the chief public relations counselor to President Mark P. Becker.
I have long been troubled by the misuse of the term “marketing” and its seeming predominance over public relations in our industries’ lexicon. Some colleagues have told me repeatedly to shut up and move on. It’s just a problem of semantics, they say.
Let’s start with an admission. I’ve had a love affair with photography for much of my life.
From that summer day spent along the St. Lawrence River, when my mother handed me her palm-sized camera loaded with 110 film, and I stopped time with the press of a button. The afternoon I finally developed my own film, enveloped by the acrid yet welcoming smell of the darkroom. And my days as the director of consumer digital public relations at Kodak, launching a plethora of game-changing products while the world’s first-ever digital camera rested in my office cabinet.
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