Lately, we have started asking “why?” more often. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make us, and our clients, better communicators.
As any 4-year-old will tell you, the power of “why?” lies in its implicit questioning of the status quo. Just because something’s always been done one way, doesn’t mean it should continue to be. After all, Einstein’s definition of insanity is repeating the same action but expecting different results.
So let’s put the “why?” back in public relations, by reminding ourselves to question four commonly held assumptions.