At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
Hurricane Isaac was coming ashore. The Weather Channel and CNN dispatched their correspondent to the banks of the Mississippi River in downtown New Orleans, tethered to a $65,000 HD Camera and a half-million dollar satellite truck. Meanwhile, the anchors back in the studio conducted a series of phone interviews with Emergency Managers and Public Information Officers (PIO) in the path of the hurricane.
So why is it, with the wealth of official knowledge available during storm coverage, the news networks suddenly cut away to interview a seemingly random resident, standing in rising flood waters at his home along Lake Pontchartrain in Mandeville, Louisiana?
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing discussion on health care reform.
Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
“If you don’t value relationships, you will never value social media.”
That was the rallying cry of Charlene Li at the PRSA 2010 International Conference:Powering PRogress.
After her highly-anticipated keynote address, which wrapped the three-day Conference in D.C., I got to sit down with Li, co-author of the best-seller “Groundswell,” author of the new book “Open Leadership,” and founder of Altimeter Group, to discuss some of the hottest topics related to social media. Nothing was off limits!
My Backstage Interview with Charlene Li
- It can be kind of scary engaging with new technologies. What is your advice to marketers who are just getting started using social media?
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media
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