At the PRSA 2013 International Conference in Philadelphia, Ustream’s senior vice president of marketing, David Thompson, and the vice president of digital and TV entertainment at Emmis NY, Lin Dai, hosted a workshop titled “Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.” It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start or they already had a plan but weren’t sure how to get the best ROI. Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.
PRSA International Conference's archives
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference
The third, fourth and fifth floor conference halls at Philadelphia’s Center City Marriott Hotel were packed last month with the world’s top communications professionals at the PRSA 2013 International Conference.
Breakout sessions, keynotes and “off the record” buzz ranged from best practices in crisis management following some of this year’s biggest challenges, like the Boston Marathon bombings, to new trends for engaging customers over digital platforms, and how social media is changing the way big banks connect with stakeholders in an era of compliance.
A topic that garnered the attention of a couple of dozen professionals has great potential to make a profound difference on the craft of corporate positioning: philanthropy.
We had the opportunity to sit in on two panels that showcased the success philanthropy can have on reputation management. SPOILER ALERT: The companies were invested in the partnership beyond a monetary commitment.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Relationship & Reputation Management, Social Responsibility & Cause Marketing
Sally Williamson is presenting “Establishing Credibility in a C-Suite Conversation,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, from 8–9:15 a.m.
Over 300 executives and managers participated in our recent survey and interviews related to executive-level conversations, and the results were both confirming and compelling. For years, we’ve shared anecdotes with managers about what executives are looking for from high-level meetings, and the interviews gave the statistical data to prove our stories. But even we were surprised to see how consistent top executives were in their responses. They agreed on impressions, they agreed on the framework of meetings and they agreed on how they like to participate. So with such continuity in what executives expect to hear, why do managers feel that they miss the mark almost 40 percent of the time?
Edna Silva and Jennifer Elena are presenting the Silver Anvil case study, “Wells Fargo Hispanic Consumer Financial Education Campaign,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, 2:15-3:30 p.m.
The Hispanic community is the largest-rising minority group in the United States. According to the U.S. census, today there are 50.5 million Latinos in the U.S., and by 2050 there will be 130 million. The financial stability and contribution of Hispanics are important to the success of a U.S. economic recovery. Lack of financial knowledge can hinder an individual’s ability to own a home, secure college loans, manage debt and save for retirement.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, Diversity, Professional Development and Training, prsa conferences, PRSA International Conference
The City of Brotherly Love offers tons of fun, entertaining and even educational places to explore and the best part is – a lot of them are FREE! Between the PRSA sessions be sure to check out these hot spots for an exciting experience that won’t cost you! And don’t forget to take photos for the PRSA in Philly photo contest!
Looking for a bit of a history lesson? Head over to 6th and Market Streets where the Independence Visitor Center is located. This gateway to America’s most historic square mile is also the exclusive location to pick up free tickets to tour the birthplace of our nation, Independence Hall. This historic site was originally built as the Pennsylvania State House and is where the Declaration of Independence was first adopted, as well as where the U.S. Constitution was written.
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