Editor’s note: This is the first post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.
PRSA Conferences's archives
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons — and PR practitioners who provide behind-the-scene counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2014 International Conference, Corporate Communications and Public Relations, media training, Professional Development and Training, prsa conferences, PRSA International Conference, Techniques & Tactics
The unknown impact of SCA
Why are African-Americans more likely to die of SCA?
- African-Americans are significantly less familiar with sudden cardiac arrest, with only 18 percent able to correctly identify the condition, compared with 24 percent of the general population.
Tags: Advocacy, Corporate Communications and Public Relations, Diversity, health academy, healthcare communications, Multicultural Communications, section conference
A few years ago, our team committed to fully embracing this new world of storytelling with a huge emphasis on two-way communication. We did this by relaunching our corporate website from a platform of only static content to now owning our own digital magazine, Coca-Cola Journey. This is a publishing platform where we share new stories on a daily basis about Coca-Cola as well as general topics that are important to the company including music, history, culture, sustainability and sports.
Eli Lilly, Novartis, FDA, the National Health Council and Top Advocacy Groups Discuss Tectonic Shifts in Patient Communications
At the BIO Patient and Health Advocacy Summit last year, I learned a great deal about the FDA’s unprecedented approach to “Patient-Focused Drug Development,” and realized just how far advocacy relations has come during my 20 years of practice in health care PR. The way patients are being perceived by the pharmaceutical, diagnostics, insurance, hospital and biotech industries is dramatically changing. As health communications professionals, we need to understand exactly how these unprecedented shifts impact the way we counsel our clients, and construct and implement integrated communications programs.
Tags: Corporate Communications and Public Relations, health academy, healthcare communications, section conference
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