Georgia is the birthplace to a number of iconic and nationally revered figures, including Martin Luther King, Jr., Jimmy Carter, Jackie Robinson and Ryan Seacrest. In addition to these cultural shapers, the Peach State has also been the native home to several brands that have earned their place in our national consciousness. In fact, the state was ranked the sixth most valuable state by brand value in 2014, according to the Brand Finance U.S. 500. Here is a look at some of the nationally recognizable companies that have called Georgia home since Day One.

Coca-Cola

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Visit PRSA 2015 International Conference sponsor ClickTime in the Product & Exhibit Hall.*

Real-Time Project Visibility

No one ever said running an agency is easy. There’s tremendous competition, ever-changing client needs, and a host of differing expectations from employees, management, and customers. Especially now that “PR” has expanded to include everything from digital content to strategy to SEO. The industry is growing as fast as it’s changing, but there are old habits that remain. Agencies continue to over service their clients and perform out-of-scope work. With employees billing hundreds of dollars an hour, it’s clear that the costs of over serving quickly add up and have a significant negative impact on the bottom line.

Continue reading " Three Ways To Reduce Over Servicing "

Visit PRSA 2015 International Conference sponsor iQ media in the Product & Exhibit Hall.*

Since I joined the iQ media team in 2013, I think a lot about convergence.

As a product developer, my work is typically measured in two ways: functionality of the product and its relevance to a targeted audience. Being a technology provider, my job is also (indirectly) measured by how well we can move, as a technology provider, at pace with a constantly transforming audience—with constantly transforming needs.

This cyclical relationship can be a little dizzying. It’s like trying to measure the speed of a car, while everything else around it is also moving.

Continue reading " Marketing 5.0: Measuring Paid, Earned, Shared & Owned in the New Age of PR "

Public relations is all about relationships. It shouldn’t be a surprise then that the Accreditation in Public Relations (APR) process can be a great exercise in building and utilizing relationships. While I believe that anyone (with adequate PR experience) that puts their mind to it can complete this process on their own, the journey becomes smoother with support and can lead to lasting connections with those that help you along the way.

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Editor’s note: This post is a part of a series of guest posts from the PRSA Georgia Chapter publicity committee for the PRSA 2015 International Conference, November 8 – 10. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.

Over the past year, Downtown Atlanta’s walkable tourism district has become more exciting than ever before with more than $1.5 billion in new development, including the new Atlanta Streetcar. The Atlanta Streetcar carries passengers along a 2.7 mile loop with stops at popular tourist spots, restaurants, and hotels. Whether you’re interested in visiting major attractions, delving into Atlanta’s history and culture or trying the city’s best restaurants, the Streetcar has a stop for you. Hop on the Streetcar and begin your journey!

Continue reading " What to do in Downtown Atlanta "