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#PRSAICON: It All Started Here

Posted by Mikey Mooney in October 26th 2015  

Powerful Connections

 

Georgia is the birthplace to a number of iconic and nationally revered figures, including Martin Luther King, Jr., Jimmy Carter, Jackie Robinson and Ryan Seacrest. In addition to these cultural shapers, the Peach State has also been the native home to several brands that have earned their place in our national consciousness. In fact, the state was ranked the sixth most valuable state by brand value in 2014, according to the Brand Finance U.S. 500. Here is a look at some of the nationally recognizable companies that have called Georgia home since Day One.

Coca-Cola

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under: Professional Development
Tags: #PRSAICON, Aflac, Atlanta, branding, Cabbage Patch Kids, Carmike Cinemas, Chick fil-A, CNN, Coca-Cola, Corporate Communications and Public Relations, Delta Air Lines, Georgia, Home Depot, Integrated Marketing Communications (IMC), Longhorn Steakhouse, Professional Development and Training, PRSA International Conference, Turner Broadcasting System, UPS, Vidalia Onions

Three Ways To Reduce Over Servicing

Posted by Public Relations Society of America (PRSA) in October 22nd 2015  

Powerful Connections

Visit PRSA 2015 International Conference sponsor ClickTime in the Product & Exhibit Hall.*

Real-Time Project Visibility

No one ever said running an agency is easy. There’s tremendous competition, ever-changing client needs, and a host of differing expectations from employees, management, and customers. Especially now that “PR” has expanded to include everything from digital content to strategy to SEO. The industry is growing as fast as it’s changing, but there are old habits that remain. Agencies continue to over service their clients and perform out-of-scope work. With employees billing hundreds of dollars an hour, it’s clear that the costs of over serving quickly add up and have a significant negative impact on the bottom line.

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under: Professional Development, Pulse of the Profession
Tags: benchmarks, ClickTime, Corporate Communications and Public Relations, Employee Management, Employee Utilization, Management & Leadership, measurement, Professional Development and Training, PRSA International Conference, Research & Evaluation

Marketing 5.0: Measuring Paid, Earned, Shared & Owned in the New Age of PR

Posted by Public Relations Society of America (PRSA) in October 20th 2015  

Powerful Connections

Visit PRSA 2015 International Conference sponsor iQ media in the Product & Exhibit Hall.*

Since I joined the iQ media team in 2013, I think a lot about convergence.

As a product developer, my work is typically measured in two ways: functionality of the product and its relevance to a targeted audience. Being a technology provider, my job is also (indirectly) measured by how well we can move, as a technology provider, at pace with a constantly transforming audience—with constantly transforming needs.

This cyclical relationship can be a little dizzying. It’s like trying to measure the speed of a car, while everything else around it is also moving.

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under: Professional Development
Tags: #PRSAICON, Advertising, Convergence, Corporate Communications and Public Relations, Integrated Marketing Communications (IMC), iQ media, Product & Exhibit Hall, Professional Development and Training, PRSA, PRSA International Conference

Build Your Network Through APR Support

Posted by Brooke Taylor, APR in October 19th 2015  

APR logoPublic relations is all about relationships. It shouldn’t be a surprise then that the Accreditation in Public Relations (APR) process can be a great exercise in building and utilizing relationships. While I believe that anyone (with adequate PR experience) that puts their mind to it can complete this process on their own, the journey becomes smoother with support and can lead to lasting connections with those that help you along the way.

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under: Accreditation in Public Relations, Professional Development
Tags: Corporate Communications and Public Relations, PR Accreditation, Professional Development and Training

What to do in Downtown Atlanta

Posted by Victoria Lightfoot in October 16th 2015  

Editor’s note: This post is a part of a series of guest posts from the PRSA Georgia Chapter publicity committee for the PRSA 2015 International Conference, November 8 – 10. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.

restaurant-449952_1280

Over the past year, Downtown Atlanta’s walkable tourism district has become more exciting than ever before with more than $1.5 billion in new development, including the new Atlanta Streetcar. The Atlanta Streetcar carries passengers along a 2.7 mile loop with stops at popular tourist spots, restaurants, and hotels. Whether you’re interested in visiting major attractions, delving into Atlanta’s history and culture or trying the city’s best restaurants, the Streetcar has a stop for you. Hop on the Streetcar and begin your journey!

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under: Professional Development
Tags: #PRSAICON, Atlanta, Centennial Olympic Park, Corporate Communications and Public Relations, King Historic District, Professional Development and Training, PRSA, PRSA International Conference
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