More so than ever before, the perception and comprehension of public relations are suffering. At the same time, public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions, and the evolving needs and concerns of corporate CEOs. To foster more accurate and better-informed internal and external perceptions of public relations’ roles, outcomes and value, PRSA is spearheading “The Business Case for Public Relations™,” an industry advocacy campaign aimed at changing attitudes and driving industry acceptance and growth.
Rita Tateel, founder and president, The Celebrity Source, Inc., discusses her PRSA 2009 International Conference presentation, “Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010.” Rachel McAllister, president, MPRM; Lynda Dorf, vice president, corporate communications, Dick Clark Productions; and Jessica Herndon, writer-reporter, People, will join Rita as speakers in this presentation.
Exploring some of the points to be covered in their Business Case for Public Relations™ Conference session, principals of Lewton, Seekins & Trester, Kathy Lewton, APR, Fellow PRSA, and Steve Seekins, APR, Fellow PRSA, discuss “When a Recession Hits, Reputation Matters More Than Ever.”
Tags: business+case+for+public+relations, entertainment+public relations, prsa+conference, public+relations+recession, recession+communications
Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on “Sphere of Influence of Key Opinion Leaders in Health Care Social Media.”
Tags: Deirdre+Breakenridge, health+care+communications, Kyung+Han, prsa+conference
PRSA 2009 International Conference keynote speaker, former White House economic policy adviser Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.
“On the Record…Online” returns as the official public relations podcast of the PRSA 2009 International Conference. Be sure to tune in as we’ll be talking to other Conference keynoters in the weeks leading up to the event, and interviewing several presenters and panelists on-site in San Diego as well.
Tags: budget+cuts, communication+digital+age, economic+meltdown, health+care+reform, outsourcing+sustainability, Todd+Buchholz
The Chaos Scenario Continued
You’ll laugh, you’ll cry, you’ll change your business model. The Chaos Scenario is a movie and I play myself!
Fabian-Baber, Team Chaos partner and educational video producer extraordinaire, has made “The Chaos Scenario” into a riveting 33-minute training video that you can stream online.
How should you use it? That’s up to you, but here are a few ideas:
- Play it at a staff meeting.
- Use it as programming for your PRSA Chapter meeting.
- Show it to your college class.
- Rent a local theater and invite your clients and prospects.
Tags: bob+garfield, digital+revolution, new+media, pr+social+media, PRSA, PRSA Conference keynote, stakeholder+relations
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