Editor’s Note: Interested in learning more about this topic from Stephen Dupont, APR? Join him for a full day seminar “How to Get More Out of LinkedIn” on October 8 in New York City. Find out more.
A hammer is just a paperweight until it’s put into the hands of a person who intends to build something of value. Millions of people belong to LinkedIn. Millions have gone through the process of creating a profile and posting some information about their careers. Millions have sent out LinkedIn invites to their co-workers, clients, friends, family members, and college friends. But the reality is, through my informal polling, many of those LinkedIn profiles lay dormant. Until…that moment comes when all of a sudden you realize that you hate your current job, or you need to move across the country, or your company has announced a round of layoffs to “right-size” the company.