The APR process is an excellent refresher in best practices, whether you are at the beginning, middle or end of your career. I guarantee that you will come away with a renewed zeal for this profession, a much richer view of the power of research and a much fuller toolkit for seeking answers when faced with those ever-present communication challenges. I call it the icing on the cake of my career.
I am grateful to the Tulsa PRSA Chapter for the great job it does of mentoring APR candidates. I suggest all candidates connect with a PRSA Chapter’s preparation class and mentoring program. The mentors let you know how and when to apply. The class and handouts are excellent preparation tools for the Examination for Accreditation in Public Relations. Our mentors also arranged the Readiness Review dates and panels.
The Readiness Review questionnaire and portfolio preparation were great reviews of my work and helped me identify my strengths and weaknesses. My panel provided thoughtful and accurate feedback, and I improved my ability to create goals and objectives through this process. Counseling & Recovery’s communications plan is much stronger today because of the Readiness Review process.