Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what led them to become accredited and what the accreditation experience was like for them.
There are a few public relations professionals out there who claim that the Accreditation in Public Relations (APR) is no longer relevant to the modern practice of public relations. My response? These individuals have clearly not explored the process or fully understand what it takes to earn Accreditation or practice as an APR.
While there might be one or two things that always could be updated about the content of the study guide and the Examination for Accreditation in Public Relations questions to better reflect current events, the foundation of strategic planning does not change.