At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
Techniques & Tactics's archives
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
via: Ken Fager
The best endorsements of performance are typically word of mouth.
A success story about a successful implementation seizes verbal recommendations and sets them in stone.
Suppose a customer speaks highly of your company to 10 others. That same endorsement in a success story recommends you to hundreds of others in a direct mail campaign and thousands more when it is posted on the web or when it appears in the news media.
Success stories prove you’ve delivered such a highly valued service that you’ve transformed a customer into an advocate who is willing to speak out on your behalf. Launch a more aggressive success story program by first asking:
Editor’s Note: Peter R. Scott, APR is vice president, development, North American Veterinary Community is presenting How to Conduct an Effective Social Media Audit, at the PRSA 2014 International Conference on Monday, Oct. 13, from 10–11:15 a.m. The following is a guest post previewing their session.
It might be a little different than you think.
Tags: audit, c-suite, communications, Corporate Communications and Public Relations, leadership, management, measurement, Professional Development and Training, PRSA 2014 International Conference, prsa conferences, PRSA International Conference, Research & Evaluation, Social Media, Washington D.C.
Editor’s Note: Rita Gorenberg, PR & Social Media Manager, The Clorox Company and Leslie Schrader, Partner, Ketchum are presenting Don’t Cry Over Ick: Laugh It Up With Clorox, a PRSA Silver Anvil Case Study at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session.
For 100 years, Clorox attacked stains and messes so consumers can live by the mantra, “Now you see it, now you don’t.” But as Clorox entered its Centennial year, today’s consumers weren’t cleaning like their parents (or grandparents) and saw Clorox as the brand of the older generation. Younger consumers would rather enjoy life than spend hours ridding it of filth. Many of them didn’t understand how products like bleach and Clorox® Disinfecting Wipes could help them spend less time cleaning and more time living.
To make the Clorox brand and line of products relevant to today’s new generation of cleaners, dubbed “Newly Responsibles,” we started with research to identify opportunities. During the session, we will share our findings, but overall research showed us that young parents aren’t afraid to talk online about life’s messy moments. What isn’t talked about is how to clean up those messes so they can be laughed at later. This insight revealed an opportunity for Clorox: Join the national conversation about messy moments, insert Clorox products as solutions and make it fun.
via: Bruno Coutinho
With more than 55 million photos shared daily and almost 9,000 likes happening each second, Instagram is among the most engaging social networks and changing the way that brands are engage with their consumers and influencing their purchasing decisions.
While the act of taking and sharing photos is hardly a new one, Instagram has evolved this process significantly by allowing users to share enhanced photos instantaneously with all of their friends and family. The simplicity to both share and view photos and videos is what has made the app so popular, and why it has achieved such astronomical usage rates in its short existence.
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