If you don’t already know the name Shonali Burke, you should. Among her many distinctions, she was included in PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals and is considered one of 25 women that rock social media. As President & CEO of Shonali Burke Consulting, Inc. she likes to say that “she helps take business communication strategy from corporate codswallop to community cool™.” The Washington Business Journal also recently named her one of 10 CEOs to follow on Twitter. And if that’s not enough, Burke has also found the time to help develop the next generation of PR pros, holding an Adjunct Faculty position at Johns Hopkins University, where she teaches Public Relations Writing and Communication.org: Not-for-profits in the Digital Age.
Techniques & Tactics's archives
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons — and PR practitioners who provide behind-the-scene counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2014 International Conference, Corporate Communications and Public Relations, media training, Professional Development and Training, prsa conferences, PRSA International Conference, Techniques & Tactics
- Journalists don’t want to write about something that’s already been released. In the past, readers had few media sources for this information. Today, seconds after you post a press release on the Internet, it’s no longer new news. This story is already one click away from any one of billions of people with an Internet connection. Of course, you could send the press release out under embargo beforehand, but even that signals to journalists that you’re giving the story to a ton of competitors.
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Social Media, Techniques & Tactics, Trends, writing
Self employed. The first time I wrote those two words in the space that asks for “Occupation”, I couldn’t help but smile. After 28 years of working for others, this was the first time I was able to say that I now worked for myself.
Don’t misunderstand. I wouldn’t change a thing in my career even if given the chance. I was very fortunate to be able to apply my college degree (Speech Communications, Auburn University ’81) in my chosen profession. But being able to apply that training and knowledge in a self employed manner is different – good, but different.
How often do you actually read or watch the outlets you’re targeting? (I know it takes time; shortcuts coming below).
During my “Pitching Boot Camp” in Chicago this past March, the attendees were crafting pitches with some of the initial tips I’d shared. I was helping here and there when Marc Gutman from Colorado called me over.
Marc explained that his client is a doctor who uses a pioneering stem cell therapy on knee injuries. The treatment is innovative but no longer brand-new, and Marc had no new research results to share, which pretty much nixed the targets I would have otherwise suggested — medical writers.
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Relationship & Reputation Management, Seminars, Techniques & Tactics
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