At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
Management & Leadership's archives
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
via: Tracy Byrnes
No, not your singing voice, but your ability to pitch yourself to the next level.
In business and in life, there are many times that we will have to make a pitch to reach goals ranging from a job promotion to earning the business of a potential client. Often, we may find that we are in situations where we’re pitching ourselves without even knowing it. Platforms like social media, projects we take on at work, and volunteer committees we work on are all ways of pitching our capabilities with those around us. For this reason, it is important to properly do your “pre-pitch prework.”
Editor’s Note: Michelle Nielsen, Senior Research Associate, Ketchum, is previewing Dr. David Rockland’s session, Strategic Ingredients: Inspiration and Innovation, which will be presented at the PRSA 2014 International Conference on Sunday, Oct. 12, from 3–4:15 p.m. The following is a guest post previewing the session.
Ketchum Global Research & Analytics has conducted PRSA’s Membership Study since 2008, testing concepts related to member satisfaction, likelihood to renew and perceived value of various products/services – with the ultimate goal of uncovering drivers of sustained membership and growth. In recent years, PRSA has been challenged with a declining membership pool, so our research set out to understand what appeals most to members from an educational/resource and industry organization perspective to ultimately offer solutions for maintaining PRSA’s strength in the years ahead.
In this year’s study, we saw a pattern in demographics that revealed an interesting predicament for PRSA: as Boomers leave the workforce and retire, they are being replaced in PRSA – albeit not as rapidly – with younger Millennial members. To put the age differences into perspective, in our 2011 study Boomers outweighed Millennials 45% to 27% of total membership – that ratio in 2014 was 29% Boomers to 32% Millennials – a gap which is only expected to increase in favor of the Millennial crowd. With this shift, we’ve seen a change in what members value, revealing an opportunity for PRSA to hone-in on what these younger, less-tenured members look for in PRSA to help maintain its membership pool.
Tags: 2014 International Conference, analytics, case studies, Corporate Communications and Public Relations, growth, Ketchum, Ketchum Global Research & Analytics, Management & Leadership, measurement, member satisfaction, new professionals, prsa conferences, PRSA International Conference, research, Research & Evaluation
Editor’s Note: Peter R. Scott, APR is vice president, development, North American Veterinary Community is presenting How to Conduct an Effective Social Media Audit, at the PRSA 2014 International Conference on Monday, Oct. 13, from 10–11:15 a.m. The following is a guest post previewing their session.
It might be a little different than you think.
Tags: audit, c-suite, communications, Corporate Communications and Public Relations, leadership, management, measurement, Professional Development and Training, PRSA 2014 International Conference, prsa conferences, PRSA International Conference, Research & Evaluation, Social Media, Washington D.C.
Editor’s Note: Lauren Gray and Amy Bishop are presenting Leading & Inspiring Employees in the Collaborative Economy at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session.
In today’s new economy, the nature of communications and leadership has forever changed. According to Gallup, more than 72 percent of workers are not engaged in their work and each year lost productivity of disengaged employees costs the economy $370 billion. The workplace is changing and the future is collaborative.
What is the Collaborative Economy?
The Collaborative Economy is a term for the new economic model where there is shared ownership and access among people, startups, corporations and governments. In this new model, people are empowered to get what they need from each other and will begin to bypass inefficient processes or businesses. Businesses must harness the same collaborative tools and strategies to retain relevancy and empower their employees and customers.
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