At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
Career Corner's archives
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
via: Tracy Byrnes
No, not your singing voice, but your ability to pitch yourself to the next level.
In business and in life, there are many times that we will have to make a pitch to reach goals ranging from a job promotion to earning the business of a potential client. Often, we may find that we are in situations where we’re pitching ourselves without even knowing it. Platforms like social media, projects we take on at work, and volunteer committees we work on are all ways of pitching our capabilities with those around us. For this reason, it is important to properly do your “pre-pitch prework.”
Editor’s Note: Lauren Gray and Amy Bishop are presenting Leading & Inspiring Employees in the Collaborative Economy at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session.
In today’s new economy, the nature of communications and leadership has forever changed. According to Gallup, more than 72 percent of workers are not engaged in their work and each year lost productivity of disengaged employees costs the economy $370 billion. The workplace is changing and the future is collaborative.
What is the Collaborative Economy?
The Collaborative Economy is a term for the new economic model where there is shared ownership and access among people, startups, corporations and governments. In this new model, people are empowered to get what they need from each other and will begin to bypass inefficient processes or businesses. Businesses must harness the same collaborative tools and strategies to retain relevancy and empower their employees and customers.
Self employed. The first time I wrote those two words in the space that asks for “Occupation”, I couldn’t help but smile. After 28 years of working for others, this was the first time I was able to say that I now worked for myself.
Don’t misunderstand. I wouldn’t change a thing in my career even if given the chance. I was very fortunate to be able to apply my college degree (Speech Communications, Auburn University ’81) in my chosen profession. But being able to apply that training and knowledge in a self employed manner is different – good, but different.
I’m not going to say that I never steal away a day here and there to work from home in my PJs, but my days now are filled with power suits and lots and lots of meetings.
I’ve come a long way (7 years to be exact), from those first weeks on my own as a solo PR practitioner, taking conference calls in my PJs and juggling media calls with tumble-n-play classes with my 1-year-old. But I treasure those days, as they are why I left a nice job with a great agency to strike out on my own and see what I could do with a company that bore my last name.
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